Most marketers understand why they should be thinking about content marketing as part of their strategy – but many still struggle with how they should be executing on it. Content marketing doesn’t only include the written word, video is a rich and meaningful part of this strategy – and one that many leading brands and organizations are taking advantage of.
Join Courtney Pierce, Senior Director of Marketing, from Brightcove to hear how companies like Oracle, Citrix, Puma and Hugo Boss are utilizing video as a way to drive demand and grow their brand. Whether you’re just getting started with your content marketing strategy or a seasoned expert capitalizing on all content types, you won’t want to miss this informational session.
What: Video Marketing Bootcamp: Tips for Fueling your Content Marketing with Video
When: April 17, 2014, 2:00 pm EDT / 11:00am PDT
Where: Online – BrightCove
Seminar Lead: Courtney Pierce, Senior Director, Marketing
- Content marketing trends from the past year
- Steps to amp up your 2014 Content Marketing strategy
- 5 things you’re most likely doing wrong – and how to correct them
- Real-world brand examples of how leading marketers are using video to convert more site visitors into revenue