How to Target Your Key Accounts & Drive Revenue (March 6)

What: How to Target Your Key Accounts & Drive Revenue

When: Thursday, March 6, 2014 at 10:00AM PT / 1:00PM ET

Where: Online – Marketo

Seminar Lead: Mike Telem and David Myers of Insightera

What if you could replicate the success of your revenue generating accounts? What if you could then identify similar accounts that will out-perform the rest? That’s the power of account-based marketing. Join this webinar to discover how to boost marketing ROI by identifying and engaging target accounts with personalized content, messaging, and calls to action across web, mobile, and display advertising.

Learning Objectives:

  • Identify and target revenue-generating accounts based on verticals, company size, and named account lists
  • Engage target accounts with personalized content to accelerate them through the funnel
  • Analyze how effectively your marketing programs (paid, social, email, content) are driving engagement with target accounts
  • Align sales and marketing to drive deals anyone will be talking about


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