Start with a Webinar, End with a Full Content Pipeline (September 24)

59% of marketers are using webinars in their B2B content marketing strategy.* While they require a significant level of effort to produce, webinars can provide a great return on investment by filling your content pipeline. But how exactly do you do it? How do you prioritize what content to create? What types of content will get you the most bang for your buck?

Join CMI, ReadyTalk and a panel of marketing experts as they discuss their methods for filling their content pipeline by repurposing a great webinar.  Attend and learn how to repurpose, reuse and then rejoice!


What: Start with a Webinar, End with a Full Content Pipeline

When: Wednesday, September 24, 2014 @ 2 PM ET/11 AM PT

Where: Online – Content Marketing Institute



  • Joe Pulizzi, Founder, Content Marketing Institute
  • Bo Bandy, Brand and Customer Advocacy Manager, ReadyTalk
  • Kira Sparks, Senior Content Manager, Shoutlet, Inc.
  • Nadine Pyter, Director of Marketing, SolarWinds


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