The Secrets to Success on Social Media #WLW14 (April 23)

HubSpot LogoJoin the world’s largest webinar and learn from the experts how you can improve your social media presence to beat your competition.

What: The Secrets to Success on Social Media

When: April 23, 2014, 11am PT/ 2pm ET (60 minutes)

Where: Online – HubSpot


  • Jed Clevenger, Global Head of SMB Channel Marketing at Facebook
    Jed leads SMB, Channel Marketing efforts at Facebook. This includes acquiring new SMBs and keeping the 25MM active SMBs engaged with the Facebook platform worldwide. Specializing in analytical marketing, growth and operations, Jed has experience at both early-stage start-ups and public companies.
  • Russ Laraway, Senior SMB Director at Twitter
    Russ leads SMB for Twitter, focused on bringing the value of Twitter’s global town square to the more than 70 million businesses on the planet. Russ started his career as an officer in the United States Marine Corps. Since then, he’s received an MBA form the Wharton School and spent 7 years at Google before arriving at Twitter in 2012.
  •  Scott Engelman, Head of Online Marketing at LinkedIn
    Scott leads LinkedIn’s efforts to educate and empower Small Businesses on using LinkedIn to drive business results. Prior to LinkedIn, Scott has been in marketing leadership roles at leading consumer internet companies including Yahoo!, and NetSpend.

Learning Objectives:

  • How to get more followers for free
  • What content you should post to get more organic engagement
  • How to get people to share your content on their profiles
  • How to target the right audience and get the most relevant traffic back to your website
  • How to avoid wasting money on ads
  • And so much more!



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