Today’s digital marketers and site owners are being asked to do more with less to engage customers, segment their audiences, and improve conversion rates across all their digital properties.
We understand that data rules, but manually mining and interpreting data can be frustrating (read: near impossible!) to scale.
Acquia Lift takes out the “bang-your-head-against-your-desk” part of the personalization process. Marketers can create content for their target segments, and Acquia Lift applies user-based knowledge and adaptive learning to continuously improve personalized experiences.
What: Personalization How-To: Driving Conversion with Acquia Lift
When: Thursday, May 08, 2014 01:00 PM EDT
Where: Online – Acquia
- Kate Fogarty, Senior Manager of Digital Marketing, Acquia
- David Mennie, Senior Director of Product Marketing
- Our strategy/approach for implementing Acquia Lift
- How to use the solution
- How we are testing and targeting users today
- How we achieved a 33% increase in click through rate
- What’s next for us and for Acquia Lift