What: How to Develop Effective Content for Each Stage of the Buying Journey
When: Thu, Mar 13, 2014, 12pm ET (90 minutes in length)
Who Should Attend: Marketers who are responsible for developing content to drive lead generation and nurture leads across multiple platforms and buying levels.
Where: online at MarketingProfs
Pricing: $129 (single session) or $279 (entire year access to this & many other events)
Presenter: Shelly Kramer
Moderator: Jennifer Kelly
- The key questions to ask before the content development process begins
- What types of content to develop at each stage of the buying journey
- How to write lead-driving content
Every customer and prospect reacts to content in different ways, depending on where they are in their buying journey. Knowing what content to develop and when to propel your buyers along that path to their purchase is critical. It’s also important to understand that content can influence customers after the sale, and can be key to retaining them as customers for a long time.
This PRO seminar will provide you with a solid understanding of how to more effectively develop the kind of content you need, as well as a roadmap of when, where, and how to deploy it for optimal results.