When Good Content Goes Bad: Extending the Shelf-Life on Your Content Marketing (March 26)

Once you’ve learned how to create amazingly entertaining, inspiring, valuable content, the logical next question is: “How much do I have to make?” Not every marketing team has the bandwidth to create dozens of blog posts or ebooks every day, but even great content eventually goes bad – you’ve got to keep it fresh. Once you’ve learned how to create amazingly entertaining, inspiring, valuable content, the logical next question is: “How much do I have to make?” Not every marketing team has the bandwidth to create dozens of blog posts or ebooks every day, but even great content eventually goes bad – you’ve got to keep it fresh.

What:  When Good Content Goes Bad: Extending the Shelf-Life on Your Content Marketing

When: March 26, 2014 2:00 PM ET / 11:00 AM PT

Where: Online

Seminar Leads:

  • Maggie Jones – Content Marketing Specialist, Marketo

Learning Objectives:

  • The keys to creating “Evergreen” content with distant expiration dates
  • Responding swiftly to news stories and pop culture with minty-fresh content
  • Using content calendars to anticipate and create relevant content for upcoming events
  • Giving older pieces a makeover – you’d be shocked by the difference a simple re-design can make

 

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