As marketers, it’s important that we remember who we market to — people! We must customize each visitor’s experience across web and mobile according to the individual’s intent, preferences, history, and company relationship.
Marketo Real-Time Personalization is the first and only marketing application that can help you unify conversations across channels and generate personalized digital experiences for every individual customer and prospect. Combined with the rich behavioral profile and smart targeting capabilities of marketing automation, a new level of personalization is unlocked.
What: Create Relevant Interactions with Every Buyer
When: Tuesday, May 20, 2014 at 10:00AM PT / 1:00PM ET
Where: Online – Marketo
- Mike Telem – VP of Product Marketing and Insightera Co-founder
David Myers – Product Manager, Real-Time Personalization
- Create meaningful conversations with targeted individuals
- Unify conversations across inbound and outbound channels
- Leverage marketing automation data to improve targeting and relevancy
- Apply 1:1 individual-based marketing to your own organization