The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business.
What: Content Marketing Master Class – New York City
When: Monday, November 10, 2014 8:00 AM – 5:00 PM (Eastern Time)
Where: Grand Hyatt New York, 109 E 42nd Street, New York, New York 10017, United States
Price: $695.00
Register HERE! or access more information about the event.
- 8:00 am – 8:30 am Badges, Bagels & Beverages
- 8:30 am – 8:45 am Welcome To The CMI MasterClass
- 8:45 am – 9:45 am Welcome to the 7th Era Of Marketing – Building Today’s Content Marketing Mission
- 9:45 am – 10:15 am Mission To Measurement – Evolving Purpose-Driven Content Marketing
- 10:15 am – 10:30 am Quick Break & Exercise
- 10:30 am – 11:00 am Audience Development – Building Your Audience Personas
- 11:00 am – 12:00 pm Getting To The Heart of Your Story
- 12:00 pm – 1:00 pm Introduction To Lunch … Lunch and Exercise.
- 1:00 pm – 2:00 pm Two Guest Stars – Denver
- 2:00 pm – 2:45 pm The New Measurable Process of Content Marketing
- 2:45 pm – 3:00 pm Short Break
- 3:00 pm – 4:00 pm Storymapping: Goals, Process, Measurement & Meaning
- 4:00 pm – 4:20 pm Exercise Map Your Story – And Develop the Pitch
- 4:30 pm – 5:00 pm Epilogue – Change Or Be Changed
- 5:00 pm – 6:00 pm Happy Hour — You Earned it!