Several online bloggers chose to focus on security and monitoring topics this week as the Heartbleed and US Airways scandals surfaced. But as usual, we quickly grew tired of all that chatter and went in search of more intriguing and useful posts. Here’s our list of the top 7 inbound marketing articles for April 13-19:
#7 – Everyone knows what social media is – right? Well how about the term “social media marketing”? It’s funny how adding a commonly used word like “marketing” to a well known term can muddy up an otherwise easily understood concept. Daniel Stern leads readers through how to properly define the catch phrase “social media marketing” and why it does not equate to “social media selling” in his article posted on Stern.
#6 – Recently, it seems like there is quite an uproar around digital content overload and what marketers will need to do to stand out in the crowd. This article posted by Jordan Slabaugh on MarketingProfs gives pointers on how to stand out on social media. Admittedly, there is nothing revolutionary or groundbreaking about these tips; however, #3 Provide incentive for the ongoing event follow is one that we think more marketers should explore.
#5 – Case studies that focus around the effectiveness of inbound marketing techniques always catch our attention, and this one from Harvard Business School is no exception. The study only touches the surface of what someone can do with inbound marketing, yet the results are extraordinary: 10x+ increase in total site traffic and site visibility in less than 6 weeks!
#4 – We are huge believers in providing real life situations and examples to maximize the comprehension of inbound marketing strategies which is why HubSpot’s article on 8 Types of Content to Help Engage Prospective Students makes our top list this week. Schools and other educational organizations are certainly interested in increasing their reach on the internet, and these ideas are great ways to get started.
#3 – Here’s another article with real life business application! Lindsey Blanchard from the BlinkJar Media team explains how professionals in the medical industry can improve relationships with their clients through posting information on blogs. The statistics and references Lindsey points out around portraying a positive image definitely explain why healthcare blogs have transitioned from being a novelty to being a necessity.
#2 – This article by Carrie Gallagher is yet another example of connecting inbound marketing concepts with a specific business/industry. Carrie speaks to the realtors of the world and lists out specific inbound marketing techniques that they can use to increase online traffic and leads.
#1 -Last week, we pointed out an article from Copyblogger that revealed interesting research around the term “native advertising”. This week, Copyblogger continues their coverage of native advertising by educating the masses on what exactly qualifies and does not qualify as native native advertising. Demian Farnworth provides in-depth analyses of 12 different types of native advertising with plenty of examples. By the time you’re finished reading this article, you’ll surely not be part of another dismal statistic – 49% of people who do not know what native advertising is.