This week was redemption in the world of intriguing, interesting, and action-inspiring inbound marketing articles. Last week resulted in a meager list of only 3 top articles; whereas, this week we more than doubled that number with these 7 top inbound marketing articles:
#7 – Does your small business use Pinterest as a platform in your social media strategy? If your answer is “no”, then you should re-consider Pinterest, especially if you are in the retail or ecommerce space, because it offers a fantastic visual media and sharing channel for your customers. And, if your answer is “yes”, are you confident that you are using the best techniques for constructing your pins to maximize your reach and analytics? See how your pinning strategy measures up with the perfectly optimized pinning strategy in this article by Ginny Soskey at HubSpot which breaks down the keys to building the ideal pin from image selection to UTM tracking codes.
#6 – Another Pinterest article sneaks into my top inbound marketing articles list this week because of its usefulness in helping small businesses search and find communities of people sharing pins across group boards. The group boards are a great place to interact with people that share similar interests and/or goals. Mitt Ray guides you step by step through the process of searching for groups on Pinterest and then offers you advice on how to get invited to the boards you want to join.
#5 – Ayaz Nanji breaks down the results of a recent survey conducted by Ascend2 to share some insight into what are currently seen as the most effective SEO tactics. In typical Ayaz fashion, this article is spotted with charts that tell visual stories as well as interesting statistics like “Quality content creation is perceived as being both highly effective and very difficult to do well; 47% of respondents say it is one of the most difficult SEO tactics to execute.” Take a read through, I am sure you will find some stats that back your hunches and some that challenge your content creation strategies.
#4 – As a small business owner, it is easy to lose site of the purpose of your blog when you are focused on cranking out high quality content and marketing that content on top of your other day-to-day responsibilities of running the business. That’s why it makes perfect sense that your blog needs a well-crafted mission statement and this article by Julie Neidlinger at Co-Schedule gives you the steps to follow and the questions to answer to construct the perfect mission statement for your blog.
#3 – Toss all of your Twitter-esque notions of short & simple as being the sweet pathway to content success, and follow Andy Hollandbeck at DigitalRelevance through his rather lengthy explanation about why ultra-long-form content is crucial to driving traffic and delighting your readers. It’s a notion I’ve always agreed with.
#2 – Want to have a quick boost in your Twitter engagement levels? Craft a tweet with the word “omnichannel” in it, or better yet, use the hashtag #onmichannel. We did that without any preconceived notions, and it was by far our most engaging tweet of the week. Why? Well, if I had to place a bet, it’s probably because omnichannel is one of those words that has come up in recent conversations but not really understood – like “big data”. So, if you are wondering about what omnichannel means or how brands are currently using omnichannel in their digital strategies, then you will certainly find this article by Linda Bustos to be a great kick-starter for your understanding of this term.
#1 – OK, it’s time to get serious – and there is nothing more serious for small business owners to pay attention to on the net right now than the Net Neutrality issue. I know it is one of those long lingering news stories that has had on and off again press for several months, but the reality is that things are happening and laws will be written that directly affect the quality of your small business’s reputation online. All small business owners need to fully understand what Net Neutrality means and then take action to support it before it is too late. The article written by Sonia Simone at Copyblogger does an excellent job at sharing all of the details you must know. If you read no other article this entire month, then it should be this one.