As inbound marketing picks up steam and validity in the marketing world, my criteria for really great articles relating to the subject of “inbound marketing” grows increasingly higher. It’s easy to find articles that rehash what inbound marketing is and what it isn’t, but the ones that truly interest and excite me are the ones that show how real businesses implement inbound marketing techniques for fantastic results – plus posts that give extremely useful advice.
Here’s my list of top inbound marketing articles for the week of July 13-19:
#5 – This article from Advertising Age highlights how Kraft Comida connected their user data with a trending worldwide conversation (the World Cup) to build engaging social media conversations. This proved to be a recipe for success; and, if replicated properly, could be a marketing strategy that brings your small business great results too.
#4 – Sour Patch Kids joins the SnapChat world by launching a week-long SnapChat series featuring Logan Paul doing sweet and sour acts. Sour Patch Kids promoted this campaign across all of its social media accounts and Logan Paul even tweeted out to his fans. This is a great example of how to leverage your platform-specific campaigns as content for other marketing areas plus boosting your brand with popular partnerships.
#3 – You might have noticed that like this week belonged to the overly-hyped idea of SEO extinction – a topic that showed up across all sorts of blogs, forums & social media posts. This idea seems absurd to me which is why it was refreshing to see Kuno Creative’s writeup about SEO & Rand Fishkin’s mustache. They do a great job pointing out fact vs fiction on commonly used SEO statements.
#2 – At first, this article by Buffer about creating a social media marketing plan from scratch appears to be almost too simple especially the opening 6 step graphic. But, after the opening segment, the article unfolds into a wonderful guide about social media marketing. Each step is explained succinctly, and most are accompanied by beautiful infographics. My favorite one is the cat arm littered with watches to depict timing of social media marketing.
#1 – We like this article by Quintain because it speaks directly to an industry that has a huge percentage of companies still behind the times as far as website technology goes. Many insurance agents (especially independent ones) have brochure-esque websites that look like they were made in the late 90’s. This article points out a few easy selling points on why an investment in website redesign should be a no-brainer.