There was a shortage of exciting and intriguing inbound marketing articles this week – presumably because all those savvy content writers were too wrapped up in #WLW14 activities Even though the pickins’ were slim, we managed to find these 3 read-worthy articles.
#3 – There are tons of communications experts and gurus out there regurgitating the same old networking tips you’ve heard a million times. Who wants to read those boring posts? I never make it all the way through them. But, this article posted by Trent Dyrsmid at BrightIdeas approached the age old question of “how to network” with a creepy and fun perspective that actually held my attention – and gave good advice too Thanks, Trent!
#2 – We participated in the #WLW14 webinar this week along with several thousand others, but digging through the spam that accumulated under the #WLW14 hashtag reminded us why it is sometimes essential to turn on the hashtag filters. If you don’t know how to filter out the junk, Diana Urban’s article on HubSpot gives you all the information you need to easily set up your own.
#1 – Our favorite article of the week is Paul B. Fischer’s in-depth look at how the Mormon church used inbound marketing strategies on their website for the Easter season. Paul does side-by-side comparisons of the LDS website and HubSpot’s website during his discussion on landing page lengths and also looks at CTAs and tracking technology used on Mormon.com. This article certainly reminded us that great marketing techniques can be found in any industry.