There was no shortage of great inbound marketing articles this week. We found several exciting ideas and strategies ranging from the removal of your blog’s sidebar to posting across every social media platform you can possibly reach.
Here are the top 10 inbound marketing articles for July 20-26:
#10 – This article by Inbound Marketing Agents explores different user experience and marketing questions that surround Facebook’s new buy button. While it is uncertain on whether or not this easy-to-purchase component will actual take off in popularity, it will certainly be interesting to look at performance levels and stats that emerge around this social media purchasing functionality in about a year to see what happens.
#9 – This post from Marketo discusses the importance of creating content that stands out from the rest. Marketo concludes that offering interactive elements such as wizards, calculators, assessment tools, contests, games, surveys, etc. on your website and apps are where your small business can differentiate itself from the competition. Scott Brinker of Ion Interactive calls these interactive pieces the “4th wave of content marketing”.
#8 – Copyblogger highlights a discussion around the importance of developing and identifying a worldview for your small business marketing. In addition to explaining exactly what they mean by worldview, Demian Farnworth also provides details around how to gather and form a worldview when you are interviewing your clients. We like this post because it is interesting and useful – thanks Copyblogger
# 7 – In this post at HubSpot, Lanya Olmsted offers a lesson in the psychology behind what entices people to click on tweets and headlines that they read. This article is worth a read if you are interested in achieving higher click-through rates with your social media posts. Try them out, and let us know if you experience any differences in your results. We certainly will be trying them out.
#6 – This intriguing article by John Bonini explains why and how IMPACT Brand & Marketing removed the sidebar from their blog. I must admit, the blog posts look clean and refreshing – free from distractions – which in turn results in an enjoyable reading experience. Would you try this design format on your small business blog?
#5 – This is an awesome article by Kevan Lee that explores the invisible audience of social media, blog posts, and emails. He investigates the difference between your perceived and actual audience sizes plus ways you can respond and influence the non-participatory people that consume your content. It was also extremely enlightening to review the top apps used daily and see texting/SMS rank #1. Are you using any texting marketing strategies for your small business?
#4 – Each week Ayaz Nanji from MarketingProfs puts together some data and statistics that help describe what is happening in the world of marketing and sales. This week Ayaz’s article examines the seasonal search trends by consumers online. He shares several graphs and infographics to depict the search tendencies across the whole year.
#3 – Many small business owners dream of the day their company blog reaches 200,000+ visitors per month. But, many don’t even fathom the idea of losing that many visitors. Read Neil Patel’s article about how KISSmetrics lost a huge chunk of traffic and how you can avoid the same situation with your company blog.
#2 – This article, by Jay Baer at Convince & Convert, questions the methods that most people are using for social media marketing. He shows how the lack of reliable reach in social media is a reason why using a shotgun on your target audience will result in better odds than using a rifle. Do you agree?
#1 – So many inbound marketers talk about optimizing SEO. The articles that everyone presents is typically just a regurgitation or re-imagination of the same tips and recommendations. In fact, SEO is one of the topics that we rarely uncover new ideas on. But, the idea of HEO (Hashtag Optimization) that this article by Business2Community raises is actually interesting and worthy of time and thought.